This all started with a tweet.
“We only use 100% Canadian Beef in all our products. Well, except apparel, unless you’d like to see jerky hats and shirts??? #CanadianBeef #BigChiefBeef #Alberta” tweeted Big Chief Beef Jerky (@bigchiefbeef), and I responded with “I’ll take a jerky hat!”
Fast forward about a week, and I find myself in my basement studio, sewing together hundreds of small squares of loose end beef jerky, for hours on end, to make a lumpy, fragrant, and slightly oily ball cap.
In all, this project probably took me about ten hours to complete, but I have to say, the response so far has been overwhelmingly positive. Despite some obvious weaknesses in the sewing and design, there’s something about a jerky hat that seems to make people smile. And that makes it all worthwhile.
Thanks again to Big Chief for collaborating on this project with me. To make it clear, this is not a paid advertisement; I don’t endorse this particular company, and they certainly didn’t ask me to speak on their behalf. This is just a fun project. Nothing more.
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